---
title: "product.created"
method: POST
path: "product.created"
tags: ["Products"]
---

# product.created

`POST product.created` (webhook)

Occurs when a product is created.

`updated_at` may be `null` in events that occurred before this field was added to product entities.

## Headers

- `paddle_signature` string, required

## Payload

- object
  - `event_id` string, required: Unique Paddle ID for this event, prefixed with `evt_`.
  - `event_type` 'address.created' | 'address.imported' | 'address.updated' | 'adjustment.created' | 'adjustment.updated' | 'api_key.created' | 'api_key.expired' | 'api_key.expiring' | 'api_key.revoked' | 'api_key.updated' | 'api_key_exposure.created' | 'business.created' | 'business.imported' | 'business.updated' | 'client_token.created' | 'client_token.revoked' | 'client_token.updated' | 'customer.created' | 'customer.imported' | 'customer.updated' | 'discount.created' | 'discount.imported' | 'discount.updated' | 'discount_group.created' | 'discount_group.updated' | 'payment_method.saved' | 'payment_method.deleted' | 'payout.created' | 'payout.paid' | 'price.created' | 'price.imported' | 'price.updated' | 'product.created' | 'product.imported' | 'product.updated' | 'report.created' | 'report.updated' | 'subscription.activated' | 'subscription.canceled' | 'subscription.created' | 'subscription.imported' | 'subscription.past_due' | 'subscription.paused' | 'subscription.resumed' | 'subscription.trialing' | 'subscription.updated' | 'transaction.billed' | 'transaction.canceled' | 'transaction.completed' | 'transaction.created' | 'transaction.paid' | 'transaction.past_due' | 'transaction.payment_failed' | 'transaction.ready' | 'transaction.revised' | 'transaction.updated', required: Type of event sent by Paddle, in the format `entity.event_type`.
  - `occurred_at` string, date-time, required: RFC 3339 datetime string of when this event occurred.
  - `notification_id` string, required: Unique Paddle ID for this notification, prefixed with `ntf_`.
  - `data` object, required: New or changed entity.
    - `id` string, required: Unique Paddle ID for this product, prefixed with `pro_`.
    - `name` string, required: Name of this product.
    - `description` string, nullable, required: Short description for this product.
    - `type` 'custom' | 'standard', nullable, required: Type of item. Standard items are considered part of your catalog and are shown in the Paddle dashboard.
    - `tax_category` 'digital-goods' | 'ebooks' | 'implementation-services' | 'professional-services' | 'saas' | 'software-programming-services' | 'standard' | 'training-services' | 'website-hosting', required: Product tax category.
    - `image_url` union, required: Image for this product. Included in the checkout and on some customer documents.
      - string, uri: A URL to an image.
      - string
    - `custom_data` object, nullable, required: Your own structured key-value data.
    - `status` 'active' | 'archived', required: Whether this entity can be used in Paddle.
    - `import_meta` object, nullable, required: Import information for this entity. `null` if this entity is not imported.
      - `external_id` string, nullable: Reference or identifier for this entity from the provider where it was imported from.
      - `imported_from` string, required: Name of the platform or provider where this entity was imported from.
    - `created_at` string, date-time, required: RFC 3339 datetime string of when this entity was created. Set automatically by Paddle.
    - `updated_at` string, date-time, nullable, required: RFC 3339 datetime string of when this entity was updated. Set automatically by Paddle.

## Acknowledgement `200`

Respond with an HTTP 200 status code within 5 seconds to let Paddle know that you successfully received the message.

If your server sends another kind of status code or doesn't respond, Paddle automatically retries using an exponential backoff schedule.

---

[API](https://skmtc.dev/paddlehq/apis/paddle-api.md) - [All operations](https://skmtc.dev/paddlehq/apis/paddle-api/llms.txt) - [OpenAPI document](https://skmtc.dev/paddlehq/apis/paddle-api/revisions/bbc0c72039c8?raw)