---
title: "Mark a user as an acquisition lead"
method: POST
path: "/admin/users/{id}/acquisition-lead"
tags: ["Admin Users"]
---

# Mark a user as an acquisition lead

`POST /admin/users/{id}/acquisition-lead`

Creates (or reuses) an acquisition lead tied to this user, granting them the full content catalog as if they had come through a web funnel. Idempotent — clicking twice does not create duplicates. The user identity (Firebase UID, email) is taken from the user record, not the request.

## Path parameters

- `id` string, required

## Response `201`

Acquisition lead created or reused successfully

- AcquisitionLeadDto
  - `id` string, required
  - `firebaseUid` string, nullable
  - `email` string, nullable
  - `linkedAppUserId` string, nullable
  - `isCustomer` boolean, required
  - `firstSeenAt` string, date-time, required
  - `lastSeenAt` string, date-time, required
  - `createdAt` string, date-time, required
  - `updatedAt` string, date-time, required

## Other responses

- `404` — User not found

---

[API](https://skmtc.dev/miaai/apis/backend-template-api.md) · [All operations](https://skmtc.dev/miaai/apis/backend-template-api/llms.txt) · [OpenAPI document](https://skmtc-service-production.skmtc.workers.dev/v1/apis/miaai/backend-template-api/revisions/2a8d88a5124f/schema)