---
title: "Lytics (@lytics)"
description: "Customer data platform for enterprise marketing and advertising teams."
account: "lytics"
---

# Lytics

Customer data platform for enterprise marketing and advertising teams.

## APIs

2 public APIs with a stored document.
Each links to its markdown overview; the same address with
`/llms.txt` in place of `.md` lists its operations.
Changes across these APIs: https://skmtc.dev/lytics/feed.md

- [V1 Lytics API](https://skmtc.dev/lytics/apis/v1-lytics-api.md): Customer data: collect and upload user data, build segments and personalize profiles
- [Lytics API](https://skmtc.dev/lytics/apis/lytics-api.md): Audience data platform: manage profiles, data models, flows, jobs, connections and ML models