---
title: "Advertisement Variations"
method: POST
path: "/v2/tool/ad-variations"
tags: ["edit-workflow"]
---

# Advertisement Variations

`POST /v2/tool/ad-variations`

Generates a brand-locked creative variation of the source ad along the
requested variation axis: different people, a different setting, a
different group size, or a different scene. Logos, brand colors, the
product, and all on-image text are preserved; only the requested axis
changes.

The request is processed asynchronously. Poll
`GET /v1/generations/{generation_id}` with the returned `generation_id`
until the generation is completed or failed. The completed generation
reports the exact amount billed for the request in
`usage_cost_usd_micros`.

Each returned image is generated at the source creative's own aspect
ratio (the long side to short side ratio is capped at 3:1).

Supply the source creative as either an `AssetIdentifier` reference
(`image_asset_identifier`) or the raw image bytes directly (`image`,
multipart requests only). Provide exactly one of the two forms;
supplying both, or neither, is rejected with a 400.

## Request body

- AdVariationsRequest — Supply the source creative as either an `AssetIdentifier` reference or (multipart requests only) raw image bytes; provide exactly one of the two forms. Supplying both, or neither, is rejected with a 400.
  - `image_asset_identifier` AssetIdentifier — An identifier for an ideogram asset.
    - `asset_type` 'ASSET' | 'CANVAS_ASSET' | 'LAYERED_ASSET' | 'RESPONSE' | 'UPLOAD', required
    - `asset_id` string, required
  - `image` string, binary — The source creative to vary (max size 25MB), as raw bytes; only JPEG, PNG, and WEBP formats are supported. Multipart requests only. Provide exactly one of `image_asset_identifier` or `image`.
  - `variation_type` 'PEOPLE' | 'SETTING' | 'GROUP_SIZE' | 'SCENE', required — The axis to vary while everything else stays on-brand. `PEOPLE` replaces the people in the ad with different talent. `SETTING` moves the same subject and product to a different environment. `GROUP_SIZE` changes how many people appear. `SCENE` shifts the moment or occasion (time of day, season, or activity).
  - `prompt` string — Optional direction to steer the variation, for example "set it on a beach" or "make the models older". Takes priority over the default preservation rules for anything it explicitly asks to change.
  - `quality` 'LOW' | 'MEDIUM' | 'HIGH' — The quality tier for the image edit. Higher tiers may improve detail and take longer to complete.
  - `num_images` integer — The number of variations to generate along the requested axis.
  - `private` boolean — When true or omitted, the output is kept private to your account. Set to false to publish the output to the public feed. Enterprise accounts always generate privately.
  - `webhook_url` string, uri — HTTPS URL that Ideogram delivers the generated result to. Ideogram sends a JSON POST to this URL once all images for the request have finished generating. The body mirrors the synchronous generate response: `request_id`, `created`, and a `data` array containing every generated image (`url`, `prompt`, `resolution`, `seed`, `is_image_safe`). Each delivery is signed with Ed25519 and verifiable against the public keys at `https://api.ideogram.ai/v1/.well-known/jwks.json`. Must be HTTPS; private and loopback hosts and the cloud metadata service are rejected.

## Response `200`

Ad variation accepted for asynchronous processing.

- AdVariationsResponse — Acknowledgement that the ad variation was accepted. Poll `GET /v1/generations/{generation_id}` for status and results.
  - `generation_id` string, required — URL-safe base64 ID accepted by the generation polling endpoint.

## Other responses

- `400` — Invalid input provided.
- `401` — Unauthorized.
- `402` — Insufficient credits or quota.
- `403` — Not authorized to generate ad variations.
- `404` — Source asset not found.
- `422` — The prompt was rejected by safety checks.
- `429` — Too many requests.

---

[API](https://skmtc.dev/ideogram/apis/ideogram-openapi-3-0.md) · [All operations](https://skmtc.dev/ideogram/apis/ideogram-openapi-3-0/llms.txt) · [OpenAPI document](https://skmtc-service-production.skmtc.workers.dev/v1/apis/ideogram/ideogram-openapi-3-0/revisions/3eb3216eed39/schema)