---
title: "Lookup a Product"
method: GET
path: "/data/entities/products/{entity_id}"
tags: ["Entity"]
---

# Lookup a Product

`GET /data/entities/products/{entity_id}`

## Request

- Base URL: `https://api.crunchbase.com/v4`
- URL: `https://api.crunchbase.com/v4/data/entities/products/{entity_id}`
- Auth: API key in header `X-cb-user-key`

## Path parameters

- `entity_id` string, required

## Query parameters

- `field_ids` ProductFieldId[]
- `card_ids` string[]

## Response `200`

Single Product result

- ProductEntity
  - `cards` object
    - `fields` Product
      - `created_at` string, date-time
      - `description` string: Product description
      - `discontinuation_sentiment` 'c100_positive' | 'c200_neutral' | 'c300_negative': Sentiment associated with product discontinuation * c100_positive - Positive * c200_neutral - Neutral * c300_negative - Negative
      - `entity_def_id` 'product': Product * product - Product
      - `identifier` EntityIdentifier, required: Every entity in the system has a unique identifier that contains all necessary properties to represent it.
        - `entity_def_id` 'acquisition' | 'acquisition_prediction' | 'address' | 'award' | 'category' | 'category_group' | 'market_insight' | 'market_insight_reason' | 'closure_prediction' | 'current_valuation_comparable' | 'current_valuation_estimate' | 'degree' | 'diversity_spotlight' | 'event' | 'event_appearance' | 'fund' | 'funding_prediction' | 'funding_round' | 'growth_event' | 'growth_insight' | 'growth_prediction' | 'investment' | 'investor_insight' | 'investor_match' | 'ipo' | 'ipo_prediction' | 'job' | 'key_employee_change' | 'layoff' | 'layoff_prediction' | 'legal_proceeding' | 'location' | 'micro_category' | 'remain_private_prediction' | 'organization' | 'org_similarity' | 'product_similarity' | 'ownership' | 'partnership_announcement' | 'person' | 'press_reference' | 'product' | 'product_launch' | 'research_insight', required
        - `image_id` string
        - `permalink` string
        - `uuid` string, uuid, required: Universally Unique Identifier
        - `value` string
      - `launch_sentiment` 'c100_positive' | 'c200_neutral' | 'c300_negative': Sentiment associated with product launch * c100_positive - Positive * c200_neutral - Neutral * c300_negative - Negative
      - `local_rank` number: Rank relative to this organization's other products
      - `long_description` string: Long description of the product
      - `micro_categories` EntityIdentifier[]: Micro-Industries associated with this product
        - `entity_def_id` 'acquisition' | 'acquisition_prediction' | 'address' | 'award' | 'category' | 'category_group' | 'market_insight' | 'market_insight_reason' | 'closure_prediction' | 'current_valuation_comparable' | 'current_valuation_estimate' | 'degree' | 'diversity_spotlight' | 'event' | 'event_appearance' | 'fund' | 'funding_prediction' | 'funding_round' | 'growth_event' | 'growth_insight' | 'growth_prediction' | 'investment' | 'investor_insight' | 'investor_match' | 'ipo' | 'ipo_prediction' | 'job' | 'key_employee_change' | 'layoff' | 'layoff_prediction' | 'legal_proceeding' | 'location' | 'micro_category' | 'remain_private_prediction' | 'organization' | 'org_similarity' | 'product_similarity' | 'ownership' | 'partnership_announcement' | 'person' | 'press_reference' | 'product' | 'product_launch' | 'research_insight', required
        - `image_id` string
        - `permalink` string
        - `uuid` string, uuid, required: Universally Unique Identifier
        - `value` string
      - `organization` EntityIdentifier: Every entity in the system has a unique identifier that contains all necessary properties to represent it.
        - `entity_def_id` 'acquisition' | 'acquisition_prediction' | 'address' | 'award' | 'category' | 'category_group' | 'market_insight' | 'market_insight_reason' | 'closure_prediction' | 'current_valuation_comparable' | 'current_valuation_estimate' | 'degree' | 'diversity_spotlight' | 'event' | 'event_appearance' | 'fund' | 'funding_prediction' | 'funding_round' | 'growth_event' | 'growth_insight' | 'growth_prediction' | 'investment' | 'investor_insight' | 'investor_match' | 'ipo' | 'ipo_prediction' | 'job' | 'key_employee_change' | 'layoff' | 'layoff_prediction' | 'legal_proceeding' | 'location' | 'micro_category' | 'remain_private_prediction' | 'organization' | 'org_similarity' | 'product_similarity' | 'ownership' | 'partnership_announcement' | 'person' | 'press_reference' | 'product' | 'product_launch' | 'research_insight', required
        - `image_id` string
        - `permalink` string
        - `uuid` string, uuid, required: Universally Unique Identifier
        - `value` string
      - `updated_at` string, date-time
      - `uuid` string, uuid
  - `properties` Product
    - `created_at` string, date-time
    - `description` string: Product description
    - `discontinuation_sentiment` 'c100_positive' | 'c200_neutral' | 'c300_negative': Sentiment associated with product discontinuation * c100_positive - Positive * c200_neutral - Neutral * c300_negative - Negative
    - `entity_def_id` 'product': Product * product - Product
    - `identifier` EntityIdentifier, required: Every entity in the system has a unique identifier that contains all necessary properties to represent it.
      - `entity_def_id` 'acquisition' | 'acquisition_prediction' | 'address' | 'award' | 'category' | 'category_group' | 'market_insight' | 'market_insight_reason' | 'closure_prediction' | 'current_valuation_comparable' | 'current_valuation_estimate' | 'degree' | 'diversity_spotlight' | 'event' | 'event_appearance' | 'fund' | 'funding_prediction' | 'funding_round' | 'growth_event' | 'growth_insight' | 'growth_prediction' | 'investment' | 'investor_insight' | 'investor_match' | 'ipo' | 'ipo_prediction' | 'job' | 'key_employee_change' | 'layoff' | 'layoff_prediction' | 'legal_proceeding' | 'location' | 'micro_category' | 'remain_private_prediction' | 'organization' | 'org_similarity' | 'product_similarity' | 'ownership' | 'partnership_announcement' | 'person' | 'press_reference' | 'product' | 'product_launch' | 'research_insight', required
      - `image_id` string
      - `permalink` string
      - `uuid` string, uuid, required: Universally Unique Identifier
      - `value` string
    - `launch_sentiment` 'c100_positive' | 'c200_neutral' | 'c300_negative': Sentiment associated with product launch * c100_positive - Positive * c200_neutral - Neutral * c300_negative - Negative
    - `local_rank` number: Rank relative to this organization's other products
    - `long_description` string: Long description of the product
    - `micro_categories` EntityIdentifier[]: Micro-Industries associated with this product
      - `entity_def_id` 'acquisition' | 'acquisition_prediction' | 'address' | 'award' | 'category' | 'category_group' | 'market_insight' | 'market_insight_reason' | 'closure_prediction' | 'current_valuation_comparable' | 'current_valuation_estimate' | 'degree' | 'diversity_spotlight' | 'event' | 'event_appearance' | 'fund' | 'funding_prediction' | 'funding_round' | 'growth_event' | 'growth_insight' | 'growth_prediction' | 'investment' | 'investor_insight' | 'investor_match' | 'ipo' | 'ipo_prediction' | 'job' | 'key_employee_change' | 'layoff' | 'layoff_prediction' | 'legal_proceeding' | 'location' | 'micro_category' | 'remain_private_prediction' | 'organization' | 'org_similarity' | 'product_similarity' | 'ownership' | 'partnership_announcement' | 'person' | 'press_reference' | 'product' | 'product_launch' | 'research_insight', required
      - `image_id` string
      - `permalink` string
      - `uuid` string, uuid, required: Universally Unique Identifier
      - `value` string
    - `organization` EntityIdentifier: Every entity in the system has a unique identifier that contains all necessary properties to represent it.
      - `entity_def_id` 'acquisition' | 'acquisition_prediction' | 'address' | 'award' | 'category' | 'category_group' | 'market_insight' | 'market_insight_reason' | 'closure_prediction' | 'current_valuation_comparable' | 'current_valuation_estimate' | 'degree' | 'diversity_spotlight' | 'event' | 'event_appearance' | 'fund' | 'funding_prediction' | 'funding_round' | 'growth_event' | 'growth_insight' | 'growth_prediction' | 'investment' | 'investor_insight' | 'investor_match' | 'ipo' | 'ipo_prediction' | 'job' | 'key_employee_change' | 'layoff' | 'layoff_prediction' | 'legal_proceeding' | 'location' | 'micro_category' | 'remain_private_prediction' | 'organization' | 'org_similarity' | 'product_similarity' | 'ownership' | 'partnership_announcement' | 'person' | 'press_reference' | 'product' | 'product_launch' | 'research_insight', required
      - `image_id` string
      - `permalink` string
      - `uuid` string, uuid, required: Universally Unique Identifier
      - `value` string
    - `updated_at` string, date-time
    - `uuid` string, uuid

## Other responses

- `400`: Bad Request
- `404`: Not Found
- `500`: Request Failed

---

[API](https://skmtc.dev/crunchbase/apis/predictions-insights-package.md) - [All operations](https://skmtc.dev/crunchbase/apis/predictions-insights-package/llms.txt) - [OpenAPI document](https://skmtc.dev/crunchbase/apis/predictions-insights-package/revisions/e037dd30ce95?raw)