---
title: "Ad analytics"
method: GET
path: "/projects/{project_id}/ads/{id}/analytics"
tags: ["Analytics"]
---

# Ad analytics

`GET /projects/{project_id}/ads/{id}/analytics`

Retrieve analytics for a single ad in a project.

## Query parameters

- `aggregation` 'all' | 'hour' | 'day' | 'week' | 'month' | 'year'
- `time_range[start]` string
- `time_range[end]` string
- `metrics[]` string[]
- `media_variants[]` string[]
- `media_formats[]` string[]
- `access_tiers[]` string[]

## Response `200`

OK

- AnalyticsCampaignModel
  - `id` integer — Ad identifier
  - `title` integer — Ad title (internal identifier)
  - `player_impressions` object
    - `total` integer — Total player loads associated with the ad
    - `desktop` integer — Player loads on desktop devices
    - `tablet` integer — Player loads on tablets
    - `mobile_web` integer — Player loads on mobile web
    - `ios` integer — Player loads on iOS devices
    - `android` integer — Player loads on Android devices
  - `listens` object
    - `total` integer — Total plays associated with the ad
    - `desktop` integer — Plays on desktop devices
    - `tablet` integer — Plays on tablets
    - `mobile_web` integer — Plays on mobile web
    - `ios` integer — Plays on iOS devices
    - `android` integer — Plays on Android devices
  - `completions` object
    - `total` integer — Completed plays (reached end) associated with the ad
    - `desktop` integer
    - `tablet` integer
    - `mobile_web` integer
    - `ios` integer
    - `android` integer
  - `completion_rate` object
    - `total` integer — Completion rate as a percentage (0–100)
    - `desktop` integer
    - `tablet` integer
    - `mobile_web` integer
    - `ios` integer
    - `android` integer
  - `clicks` object
    - `total` integer — Total ad click-throughs
    - `desktop` integer
    - `tablet` integer
    - `mobile_web` integer
    - `ios` integer
    - `android` integer
  - `click_rate` object
    - `total` integer — Click-through rate as a percentage (0–100)
    - `desktop` integer
    - `tablet` integer
    - `mobile_web` integer
    - `ios` integer
    - `android` integer

---

[API](https://skmtc.dev/beyondwords/apis/beyondwords-rest-api.md) · [All operations](https://skmtc.dev/beyondwords/apis/beyondwords-rest-api/llms.txt) · [OpenAPI document](https://skmtc-service-production.skmtc.workers.dev/v1/apis/beyondwords/beyondwords-rest-api/revisions/8c4bfe3e2ebd/schema)