---
title: "Generate content plan"
method: POST
path: "/api/apps/{app_id}/virality/generate"
---

# Generate content plan

`POST /api/apps/{app_id}/virality/generate`

<Info>This API is in beta. Endpoints, fields, and behavior may still change, so avoid depending on it in production.</Info>

Generates the full content plan: a set of posts for each platform you approve, written from the app's accepted strategy.

Submit answers and accept a strategy first. This endpoint fails with a 409 unless the app has a strategy, and while another generation is already running for the app.

This request costs 10 credits and fails with a 402 when the workspace is out of quota. It runs the whole generation inline, one language model call per platform plus the first platform's images, so it can take **several minutes** with 3 platforms. Use a long client timeout. The remaining images generate in the background, so poll [Get social content state](/api-reference/get-social-content-state) to pick up the `image_url` values that land after the response.

Generating a plan replaces any plan the app already has, including its generated images.

This endpoint shares a limit of 15 requests per minute with the other social content endpoints.

<Note>This endpoint accepts a personal API key. Workspace API keys are not authorized for it and are rejected with a 403.</Note>

<Warning>The response includes fields beyond the ones documented here. Don't rely on undocumented response fields, as they can change at any time. Send only the fields documented here. Other request fields are not supported and their behavior can change.</Warning>

## Path parameters

- `app_id` string, required — ID of the app.

## Request body

- GeneratePlanPayload
  - `platforms` string[], required — Platforms to generate content for, 1 to 3 of `x`, `instagram`, `tiktok`, `linkedin`, `reddit`, `facebook`. The order is preserved in the response. Unsupported values are ignored, and a request where none are supported fails with a 400.
  - `social_url` string, nullable — HTTPS URL of your social profile, used to match the writing voice of the generated content. Omit it to reuse the voice resolved when you submitted answers.

## Response `200`

Successful Response

- ContentPlanResponse — The app's social content plan after the change.
  - `plan` ContentPlan
    - `id` string, nullable — ID of the content plan.
    - `app_id` string, nullable — ID of the app the plan belongs to.
    - `strategy` ContentStrategy
      - `app_summary` string, nullable — Short summary of what the app does.
      - `marketing_approach` string, nullable — The approach the content takes, extracted from the accepted strategy. Empty if the strategy text was empty when the plan was generated.
      - `platforms` PlatformContentPlan[] — One entry per platform you approved, in the order you sent them.
        - `platform` 'x' | 'instagram' | 'tiktok' | 'linkedin' | 'reddit' | 'facebook'
        - `mode` 'series' | 'selection'
        - `reasoning` string, nullable — Why the content for this platform takes the shape it does.
        - `posts` SocialPost[] — The generated posts for this platform.
          - `id` string, nullable — ID of the post. Pass it as `post_id` to [Refine a post](/api-reference/refine-a-post), [Update post content](/api-reference/update-post-content), and [Generate a post image](/api-reference/generate-a-post-image).
          - `platform` 'x' | 'instagram' | 'tiktok' | 'linkedin' | 'reddit' | 'facebook'
          - `angle` 'pain_point' | 'feature_demo' | 'social_proof' | 'trending_hook' | 'user_story' | 'before_after'
          - `angle_label` string, nullable — Human-readable label for the angle.
          - `post_number` integer, nullable — Position of this post within its platform's set, starting at 1.
          - `total_posts` integer, nullable — Number of posts generated for this platform.
          - `suggested_day` integer, nullable — Suggested day to publish on, counted from the start of the campaign.
          - `rationale` string, nullable — Why this post works for this platform and angle.
          - `content` string, nullable — The post text, ready to publish. Change it with [Update post content](/api-reference/update-post-content).
          - `image_url` string, nullable — URL of the post image, or `null` if no image was generated yet. Create one with [Generate a post image](/api-reference/generate-a-post-image).
          - `image_prompt` string, nullable — Prompt used to generate the post image, or `null` if the post has none.
          - `hashtags` string[], nullable — Suggested hashtags, without the leading `#`.
          - `post_title` string, nullable — Title for platforms that use one, such as Reddit and LinkedIn, or `null` elsewhere.
          - `suggested_subreddits` string[], nullable — Subreddits to consider for a Reddit post. Empty for other platforms.
          - `launch_comment` string, nullable — First comment to post under the main post, or `null` if none was generated.
          - `option_label` string, nullable — Label for this post when the platform's `mode` is `selection`, so you can tell the alternatives apart, or `null` in `series` mode.
          - `best_for_context` string, nullable — When to prefer this option over the others, or `null` if not applicable.
    - `created_at` string, nullable — Time the plan was created, as an ISO 8601 timestamp.
    - `updated_at` string, nullable — Time the plan last changed, as an ISO 8601 timestamp.

## Other responses

- `400` — None of the requested platforms are supported.
- `401` — Missing or invalid credentials.
- `402` — The workspace is out of credits.
- `403` — You don't have editor access to this app, or you used a workspace API key.
- `404` — App not found, the app has no social content state yet, or the social content feature is not enabled for your account.
- `409` — The app has no accepted strategy yet, or a content plan is already generating.
- `422` — Validation Error
- `429` — Rate limit exceeded (15 requests per minute).
- `500` — Generating the content plan failed. Retry the request.

---

[API](https://skmtc.dev/adexad/apis/base44-app-management-api.md) · [All operations](https://skmtc.dev/adexad/apis/base44-app-management-api/llms.txt) · [OpenAPI document](https://skmtc-service-production.skmtc.workers.dev/v1/apis/adexad/base44-app-management-api/revisions/7f5ce8287501/schema)