---
title: "Change a keyword bid or state"
method: POST
path: "/api/v1/tools/google_update_keyword/execute"
tags: ["Google Ads"]
---

# Change a keyword bid or state

`POST /api/v1/tools/google_update_keyword/execute`

## Request

- Base URL: `https://adako.ai`
- URL: `https://adako.ai/api/v1/tools/google_update_keyword/execute`
- Auth: HTTP bearer

Pauses, re-enables or re-bids one keyword.
Use when: a specific keyword is over- or under-spending and the user has agreed what to do about it.
Do not use when: you want to change the keyword text or its match type — neither can be edited after creation. Add a new keyword with google_add_keywords and pause the old one instead, and say that is what you are doing.
Bids are decimals in the account currency. A max CPC is ignored while the campaign uses an automated bidding strategy, so check the strategy with google_list_campaigns before promising the bid will take effect.
Pausing a keyword stops it matching; it is not deleted and can be re-enabled at any time.
If you are unsure which account, campaign or period the user means, ask them — do not guess ids or dates.

## Headers

- `Idempotency-Key` string

## Request body

- object
  - `arguments` object, required
    - `customer_id` string: Google Ads customer id (10 digits, dashes optional). Omit to use the primary account; list_connected_accounts shows the valid ids.
    - `ad_group_id` string, required: Ad group id as returned by google_get_campaign_structure.
    - `keyword_id` string, required: Criterion id of the keyword, from google_get_campaign_structure or google_get_keyword_performance.
    - `status` 'ENABLED' | 'PAUSED': Turn the keyword on or off.
    - `cpc_bid` number: New max CPC as a decimal in the account currency, rounded to the smallest amount Google bills in that currency.
    - `idempotency_key` string: Optional caller-supplied key; identical keys never execute twice.

## Response `200`

The tool ran. A write returns proposal_id and approve_url while the change waits for approval.

- SuccessEnvelope
  - `success` unknown, required
  - `tool` string, required
  - `data` object, required: Machine-readable result.
  - `markdown` string, required: The same result written for a person or a model.
  - `quota` Quota: Task usage for the current billing period.
    - `plan` string
    - `used` integer
    - `limit` integer
    - `period_end` string
    - `upgrade_url` string
  - `proposal_id` string: Present for writes. Nothing changes on the ad platform until it is approved.
  - `approve_url` string: Where a person approves the proposal.
  - `request_id` string, required

## Other responses

- `400`: Invalid arguments, or the ad account could not be resolved.
- `401`: Missing, invalid, revoked or expired API key.
- `402`: Monthly task quota used up, or the plan does not include this tool.
- `403`: The connected ad account lacks the access level this tool needs.
- `404`: Unknown tool name.
- `409`: Not connected, reconnect needed, confirmation required, a proposal already pending or no longer pending, an identical create that failed earlier today (proposal_failed_before), a create that duplicates an approved one (duplicate_create), the ad-account limit of the plan reached (account_limit), or an Idempotency-Key reused with different arguments.
- `429`: Rate limited by Adako or by the ad platform. See Retry-After.
- `500`: Unexpected error inside Adako.
- `502`: The ad platform returned an error.

---

[API](https://skmtc.dev/adako/apis/adako-rest-api.md) · [All operations](https://skmtc.dev/adako/apis/adako-rest-api/llms.txt) · [OpenAPI document](https://skmtc.dev/adako/apis/adako-rest-api/revisions/59ee60d48a56?raw)