---
title: "Indicative industry benchmarks for Google Search"
method: POST
path: "/api/v1/tools/google_get_benchmark_context/execute"
tags: ["Google Ads"]
---

# Indicative industry benchmarks for Google Search

`POST /api/v1/tools/google_get_benchmark_context/execute`

## Request

- Base URL: `https://adako.ai`
- URL: `https://adako.ai/api/v1/tools/google_get_benchmark_context/execute`
- Auth: HTTP bearer

Returns indicative Google Search medians — click-through rate, cost per click and landing-page conversion rate — for an industry. The table is static, so this call is free, needs no connection and touches no API.
Use when: the user asks whether a number is normal, or wants a sanity check before setting expectations.
Do not use when: the user wants a target. These are medians across thousands of accounts with different offers, prices, landing pages and countries, gathered from public industry surveys and denominated in US dollars. They cannot tell anyone what their CPC *should* be, and quoting them as a goal is misleading.
The honest benchmark for an account is its own recent history: compare against google_get_campaign_performance over the previous period first, and use this table only to say whether something is in the right order of magnitude.
Pass a vertical, or call it with nothing to see the whole table. If the user's industry is not listed, say so rather than picking the nearest row and presenting it as theirs.
CPC medians are US dollars. A CPC in another currency is only compared once it has been converted to US dollars and passed with compare_cpc_currency "USD"; otherwise the tool shows it next to the median without a reading. Never present a euro or yen CPC as above or below a dollar median.
If you are unsure which industry the user is in, ask them — do not guess.

## Headers

- `Idempotency-Key` string

## Request body

- object
  - `arguments` object
    - `vertical` string: Industry to look up, e.g. "legal", "e-commerce", "home improvement".
    - `compare_ctr` number: The account's own CTR as a fraction (0.042 for 4.2%), to put next to the median.
    - `compare_cpc` number: The account's own average CPC, for the same comparison. The medians are in US dollars: pass compare_cpc_currency when this CPC is in another currency.
    - `compare_cpc_currency` string: ISO code of compare_cpc, e.g. "EUR" — the account currency list_connected_accounts shows. Default USD. A CPC in any other currency is shown but not compared, because the medians are US dollars and this tool does no currency conversion.
    - `compare_conversion_rate` number: The account's own conversion rate as a fraction.

## Response `200`

The tool ran. A write returns proposal_id and approve_url while the change waits for approval.

- SuccessEnvelope
  - `success` unknown, required
  - `tool` string, required
  - `data` object, required: Machine-readable result.
  - `markdown` string, required: The same result written for a person or a model.
  - `quota` Quota: Task usage for the current billing period.
    - `plan` string
    - `used` integer
    - `limit` integer
    - `period_end` string
    - `upgrade_url` string
  - `proposal_id` string: Present for writes. Nothing changes on the ad platform until it is approved.
  - `approve_url` string: Where a person approves the proposal.
  - `request_id` string, required

## Other responses

- `400`: Invalid arguments, or the ad account could not be resolved.
- `401`: Missing, invalid, revoked or expired API key.
- `402`: Monthly task quota used up, or the plan does not include this tool.
- `403`: The connected ad account lacks the access level this tool needs.
- `404`: Unknown tool name.
- `409`: Not connected, reconnect needed, confirmation required, a proposal already pending or no longer pending, an identical create that failed earlier today (proposal_failed_before), a create that duplicates an approved one (duplicate_create), the ad-account limit of the plan reached (account_limit), or an Idempotency-Key reused with different arguments.
- `429`: Rate limited by Adako or by the ad platform. See Retry-After.
- `500`: Unexpected error inside Adako.
- `502`: The ad platform returned an error.

---

[API](https://skmtc.dev/adako/apis/adako-rest-api.md) · [All operations](https://skmtc.dev/adako/apis/adako-rest-api/llms.txt) · [OpenAPI document](https://skmtc.dev/adako/apis/adako-rest-api/revisions/59ee60d48a56?raw)