---
title: "Create a label"
method: POST
path: "/api/v1/tools/google_create_label/execute"
tags: ["Google Ads"]
---

# Create a label

`POST /api/v1/tools/google_create_label/execute`

## Request

- Base URL: `https://adako.ai`
- URL: `https://adako.ai/api/v1/tools/google_create_label/execute`
- Auth: HTTP bearer

Creates a label in the account. A label is a name (and optionally a colour and a note) that can then be applied to campaigns and ad groups.
Use when: the user wants a new way to group things and no existing label already means the same.
Do not use when: a label with that name already exists — check google_list_labels first, because two labels with the same name are indistinguishable in reports.
Creating a label changes nothing about delivery, bids or spend. Apply it afterwards with google_apply_label.
If you are unsure which account, campaign or period the user means, ask them — do not guess ids or dates.

## Headers

- `Idempotency-Key` string

## Request body

- object
  - `arguments` object, required
    - `customer_id` string: Google Ads customer id (10 digits, dashes optional). Omit to use the primary account; list_connected_accounts shows the valid ids.
    - `name` string, required: Label name as the user would read it.
    - `description` string: Optional note about what the label means.
    - `background_color` string: Optional hex colour shown in the Google Ads UI, e.g. "#2C7BE5".
    - `idempotency_key` string: Optional caller-supplied key; identical keys never execute twice.

## Response `200`

The tool ran. A write returns proposal_id and approve_url while the change waits for approval.

- SuccessEnvelope
  - `success` unknown, required
  - `tool` string, required
  - `data` object, required: Machine-readable result.
  - `markdown` string, required: The same result written for a person or a model.
  - `quota` Quota: Task usage for the current billing period.
    - `plan` string
    - `used` integer
    - `limit` integer
    - `period_end` string
    - `upgrade_url` string
  - `proposal_id` string: Present for writes. Nothing changes on the ad platform until it is approved.
  - `approve_url` string: Where a person approves the proposal.
  - `request_id` string, required

## Other responses

- `400`: Invalid arguments, or the ad account could not be resolved.
- `401`: Missing, invalid, revoked or expired API key.
- `402`: Monthly task quota used up, or the plan does not include this tool.
- `403`: The connected ad account lacks the access level this tool needs.
- `404`: Unknown tool name.
- `409`: Not connected, reconnect needed, confirmation required, a proposal already pending or no longer pending, an identical create that failed earlier today (proposal_failed_before), a create that duplicates an approved one (duplicate_create), the ad-account limit of the plan reached (account_limit), or an Idempotency-Key reused with different arguments.
- `429`: Rate limited by Adako or by the ad platform. See Retry-After.
- `500`: Unexpected error inside Adako.
- `502`: The ad platform returned an error.

---

[API](https://skmtc.dev/adako/apis/adako-rest-api.md) · [All operations](https://skmtc.dev/adako/apis/adako-rest-api/llms.txt) · [OpenAPI document](https://skmtc.dev/adako/apis/adako-rest-api/revisions/59ee60d48a56?raw)